European cinema has gained significant recognition during this year’s awards season, with films from continental directors such as Joachim Trier’s *Sentimental Value*, Oliver Laxe’s *Sirat*, and Jafar Panahi’s *It Was Just an Accident* becoming frontrunners for prestigious accolades. This surge in visibility marks a departure from the past, where European films often found themselves overshadowed by Hollywood productions. In response to this momentum, the European Film Academy has made a bold decision to shift the timing of the European Film Awards (EFAs) from December to January, aligning them with the global awards calendar.
The 38th European Film Awards will take place in Berlin on January 20, 2024, positioning European films to benefit from heightened international attention. Matthijs Wouter Knol, the Executive Director of the European Film Academy, expressed excitement about the shift, stating that this new timing aims to generate greater interest among audiences and Academy members alike.
Emphasizing European Talent
Knol has observed a remarkable variety in European cinema over the past year, with emerging filmmakers presenting compelling narratives that resonate on multiple levels. He noted, “These films tell stories that are very relevant in very unusual ways,” highlighting titles like *Sirat* and *Sound of Falling*, the latter of which explores themes of intergenerational trauma. This diverse storytelling reinforces Knol’s belief that European cinema remains vibrant and relevant.
The decision to change the awards date is strategic, allowing European films to be showcased at a time when attention is focused on the awards season. “There has always been two, three, even four films that were very strong in the international award season,” Knol explained. This year’s shift aims to capitalize on the promotional opportunities that come with the awards buzz, highlighting the wealth of talent across Europe—not only directors but also cinematographers, editors, and other essential contributors to filmmaking.
Bridging the Visibility Gap
Addressing the historical disconnect between arthouse cinema and mainstream audiences, Knol emphasized the need for broader engagement. The European Film Academy has initiated the “European Award Season,” transforming the previous “Month of European Film” into a two-month celebration. This year, the Academy organized pilot screenings of nominated films in Berlin, which were met with enthusiastic audiences. Knol expressed a desire to replicate this successful model in other cities worldwide, noting that there is considerable interest in European cinema beyond Europe, citing locations such as Hanoi, Ho Chi Minh City, Hong Kong, and Santiago de Chile.
The Academy aims not only to attract film enthusiasts but also to engage Academy members, ensuring that public screenings are accessible. “The main part of audiences were really Berliners who love European cinema,” Knol stated, reinforcing the importance of connecting local audiences with the continent’s cinematic achievements.
As the competition for attention grows, attracting talent for promotional events remains a challenge. Knol acknowledged the difficulties of securing participation from rising stars who are often busy promoting their films across various locations. He emphasized the need for innovative strategies to enhance the appeal of European cinema and develop a more cohesive European star system that extends beyond local recognition.
Political Dimensions and Future Challenges
The upcoming EFA ceremony is expected to reflect the political landscape of Europe, with many attendees likely to address pressing social issues. Knol noted that the European Film Academy has a tradition of supporting freedom of speech and human values, making it natural for winners and presenters to express their concerns and hopes.
In light of rising far-right movements, he cautioned against taking cultural support for granted, emphasizing the importance of solidarity within the industry. “The necessity is to really make sure that the connections and support of each other stay close,” he remarked, highlighting the Academy’s commitment to fostering a collaborative environment in the face of potential challenges.
This strategic pivot by the European Film Academy reflects a determined effort to elevate European cinema on the global stage, bringing renewed focus and visibility to the continent’s talented filmmakers and their impactful stories.
