BREAKING: Skinmetal has just launched a groundbreaking line of sunscreens specifically designed for teen boys and young men, aiming to combat the alarming statistic that only 8% of young men aged 18-29 use sunscreen regularly when outdoors. This urgent initiative was announced on November 18, 2025, in Madison, Wisconsin, by founder and pediatrician Dr. Wendy Sue Swanson, who is on a mission to redefine skincare for boys.
For decades, boys have been overlooked in the skincare conversation, leading to a significant gap in sun protection. As a result, young men face an increased risk of skin cancer as they age. Dr. Swanson states, “Boys deserve products that are irresistible and immediately rewarding.” The launch of Skinmetal marks a pivotal moment in changing how young men perceive skincare, moving it from a female-centric beauty accessory to an essential part of health and self-care.
Skinmetal’s debut includes two innovative mineral sunscreens, the Daily Metal Stealth and Daily Metal Green Stealth, both featuring a high-performance broad-spectrum SPF 51. Each product contains 12% non-nano zinc oxide and hydrating niacinamide, ensuring lightweight, invisible coverage. The Green Stealth variant offers immediate redness correction through the inclusion of bakuchiol, a plant-derived ingredient renowned for its anti-aging benefits.
The urgency of this launch is underscored by the dire need for effective skincare solutions for boys. Dr. Swanson emphasizes, “We know the best sunscreen is the one you actually use.” Skinmetal aims to create a new culture of skincare among young men, promoting daily habits that not only protect their skin but also empower their confidence and well-being.
Through collaboration with a Foundry of teen and college-aged men, Skinmetal has developed products that resonate with their target audience. The brand’s modern, masculine packaging and effective formulations are designed to appeal directly to young men, encouraging them to take pride in their skincare routines.
In a landscape where boys and men have long been neglected in skincare discussions, Skinmetal is setting a new standard. The brand’s mission is clear: to forge the next generation of confident, healthy men who view sun protection not as a chore but as a ritual of strength, self-respect, and wellness.
As the conversation around skincare evolves, Skinmetal is positioned to lead the charge in changing perceptions and behaviors among young men. The products are now available, and the brand encourages all young men to embrace sun protection as a critical component of their health.
With the launch of Skinmetal, young men can finally access the skincare they need to stay safe, healthy, and confident while enjoying the outdoors. For more information, visit www.skinmetal.com.
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