BREAKING NEWS: For the very first time in its 137-year history, the iconic Rose Parade will stream live on TikTok! This groundbreaking decision marks a new era for the New Year’s Day celebration, set to take place on January 1, 2024, at 8 a.m. PST.
Officials from the Tournament of Roses confirmed this exciting announcement, emphasizing a creator-driven approach that aims to engage global audiences in a fresh and vibrant way. The live broadcast will be accessible on the Rose Parade’s official TikTok page, bringing a unique perspective to viewers from around the world.
Co-hosting the one-hour TikTok broadcast will be popular creators Challan Trishann and Pressley Hosbach, who is also set to co-host the official livestream for the 2026 Rose Parade. These TikTok sensations will take viewers behind the scenes, providing an interactive experience on the corner of Orange Grove and Colorado Boulevard.
Joining them are special guests Brandon Hurst and Nana Kakyiri, who will enrich the broadcast with their expertise and enthusiasm. Hurst, known for his flourishing plant business and interactive live shopping streams, will delve into the artistry of the parade’s floral floats. Meanwhile, Kakyiri, an equestrian expert and host of “The Horse Girls” podcast, will offer insights into the parade’s renowned equestrian units, highlighting their rich traditions and skills.
This innovative TikTok live stream is part of the Tournament of Roses’ broader strategy to expand its audience and enhance accessibility for all. Officials stated that the Rose Parade will continue to be available through traditional broadcast partners and the official livestream, making this new platform an exciting addition.
“We’re thrilled to invite a new generation of Parade fans to experience the magic of the Rose Parade from a fresh, creator-led lens,” stated Mark Leavens, president of the Tournament of Roses. “TikTok’s global community, paired with the energy and insight of these talented creators, allows us to share the spirit of New Year’s Day in a whole new way.”
This historic TikTok livestream promises to engage audiences like never before, blending tradition with modern technology. As anticipation builds, fans around the world are encouraged to tune in and celebrate the Rose Parade’s rich legacy through this innovative lens.
Stay tuned for more updates as the countdown to this groundbreaking event continues!
