URGENT UPDATE: The Rialto Cinema is defying industry trends by thriving in the Bay Area as independent theaters continue to shut their doors. Despite the closures of major competitors and the rise of streaming services, Rialto Cinema’s three locations—Elmwood Theater in Berkeley, Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol—are reporting steady attendance and a loyal following.
Officials confirm that the cinematic environment has drastically changed, with skyrocketing rents and the pandemic prompting many theaters to close for good. However, Ky J. Boyd, the director of Rialto Cinema, emphasizes the importance of community engagement and a carefully curated selection of films to keep audiences coming back. “You open your doors and hope people come and like what you have to show,” Boyd stated.
The resilience of Rialto Cinema is particularly striking as it navigates a challenging landscape. In July 2023, the last remaining theaters in Berkeley, including the historic United Artists Theater, closed after nearly a century of operation. This has left Rialto as a crucial entertainment hub in the area.
Moviegoer and local resident April Hamilton expressed her appreciation for Rialto, saying, “It’s local, close, and they always have something good showing.” She has been a regular at the Elmwood and Cerrito theaters, particularly after the closure of the Albany Twin, which shuttered in 2023.
Rialto Cinema’s approach is unique; it’s not just a chain but a collection of independent theaters that focus on community needs. The theaters offer a mix of mainstream hits and independent films, drawing diverse audiences. For example, the Elmwood recently showcased the documentary “The Last Class,” focusing on former U.S. Department of Labor Secretary Robert Reich, which sold out its first two showings.
Boyd’s passion for film began in childhood, and he opened the first Rialto Cinemas location in 2000 in Santa Rosa. “I am an extremely lucky and fortunate man. I get to earn a living doing what I love,” he remarked. The Elmwood and Cerrito theaters, with their historic architecture and Art Deco designs, provide an inviting atmosphere that enhances the movie-going experience.
The community’s support has been vital for Rialto’s survival, especially after enduring several challenges, including a fire in the 1980s and a flood in the 1990s. Most recently, the Elmwood Theater faced a vehicle strike in 2023, yet it has managed to rebound, showcasing the resilience of this beloved institution.
As Rialto continues to thrive, Boyd raises concerns over the future of small businesses in Berkeley, especially with proposals to increase housing density in the area. “We need housing, but at what cost?” he questioned, emphasizing the potential loss of unique cultural spaces. The theater group owns the Cerrito Theater building, while the Elmwood has its safety net through the Elmwood Theater Foundation, which saved it from demolition decades ago.
Boyd’s vision remains clear: to cultivate a space where film lovers can gather, share experiences, and appreciate the art of cinema. “It’s always a gamble,” Boyd acknowledged, but with a dedicated staff and loyal patrons, Rialto Cinema continues to shine as a beacon of hope for independent film in the Bay Area.
As the cinematic landscape evolves, Rialto Cinema stands firm, reminding audiences of the irreplaceable magic of the big screen. Stay tuned for more updates on this evolving story as Rialto Cinema continues to serve its community and champion the art of film.
