UPDATE: A groundbreaking wellness brand, Half Past 8, has just launched its innovative wearable wellness patches, aiming to transform the health supplement market for on-the-go consumers. Available direct-to-consumer and at Printemps in New York City, this new brand offers three distinct patches designed to tackle sleep, energy, and mood issues.
The patches, priced at $52 each, include Deep Sleep, infused with melatonin and L-theanine; Energy & Focus, featuring yerba mate and panax ginseng; and Stress & Mood, which contains St. John’s wort and magnesium. These products are made in the U.S. and utilize transdermal technology to deliver ingredients directly into the bloodstream over an eight-hour period, bypassing the digestive tract.
The inspiration for Half Past 8 came from co-founders Meto and Kyle Pierce, who both experienced significant lifestyle changes after the birth of Meto’s son last year. “Life changed: less sleep, low energy, a lot of stress,” Meto explained. They sought a solution to simplify wellness routines that had become overwhelming with pills and powders.
Kyle emphasized the effectiveness of their patches, stating, “When you’re digesting a gummy or taking a pill, you’re mostly absorbing nothing.” He added that the patches have shown statistically significant improvements in users’ health metrics, particularly those tracking their sleep with devices like Oura rings and Whoop.
In the competitive wellness sector, the duo is leveraging word-of-mouth marketing, particularly from clients at Meto’s Los Angeles gym, where numerous industry professionals have been testing the patches. “They’re always on the go and are calling me for more sleeping patches or energy patches,” Meto noted.
Looking ahead, Half Past 8 plans to expand its product line with a weight management patch scheduled for release in early 2026. “Our goal is to create wellness solutions that fit seamlessly into busy lifestyles,” Kyle said, hinting at future products that could include other formats beyond patches.
As the wellness patch trend gains momentum globally, Kyle anticipates significant growth in this market segment, particularly in the U.S. “Trend forecasting out of Korea indicates that patches will be the next big thing in beauty and wellness,” he stated confidently.
With its science-backed, premium wellness solutions, Half Past 8 is poised to lead the charge in a rapidly evolving industry. The founders are committed to bringing effective, easy-to-use wellness tools to consumers who need them most.
Stay tuned for more updates on this developing story and the exciting future of Half Past 8.
