UPDATE: The Transportation Authority of Marin has just announced a major overhaul of its website, committing $185,000 to enhance user-friendliness and accessibility. The decision comes as part of an urgent effort to align with current best practices and improve government transparency, with a full launch anticipated by January 1, 2027.
In a move that aims to set a new standard for digital engagement, the agency’s board approved a contract with lowercase productions, a San Francisco-based firm known for its extensive experience in government projects. The contract includes not only the website redesign but also two years of support services.
Melanie Purcell, the agency’s finance director, emphasized the importance of accessibility in the new design. “We want to design something that really embraces that transparency,” she stated. “Lowercase has extensive experience, and we’re drawing on that to create a better interface for our customers.”
The overhaul follows a competitive bidding process that began with 27 applicants, ultimately narrowing down to four finalists. Lowercase productions presented the most cost-effective bid, ensuring a thorough evaluation of user feedback and site deficiencies will kick off shortly.
Website testing is projected to start in the summer, with a focus on gathering insights from users, staff, and officials. This collaborative approach is intended to identify key areas for improvement, ensuring the final product meets both state and federal accessibility standards.
San Anselmo Councilmember Steve Burdo, who also serves on the board, raised concerns about digital compliance during discussions. He pointed out that tools are available to flag government websites that do not meet accessibility criteria. Purcell reassured him that the vendor’s expertise in accessibility was a crucial factor in their selection.
Marin County Supervisor Mary Sackett echoed the call for modern technology to be implemented in the redesign. “The tools in this space are really changing,” she said. “I hope that we’re taking advantage of that rather than sort of doing today’s website that may be out of date in three years.”
Dan Reider, managing director of lowercase productions, affirmed the firm’s commitment to creating a future-proof website. “This is not just a site that’s going to be up and running and look slapdash,” he stated. “We’re building for the future, so it’s expansive, it’s open-ended, and it allows the organization to take control of that progress as we move forward.”
With this website overhaul, the Transportation Authority of Marin is not just revamping its digital presence; it is making a significant investment in transparency and accessibility for the community. As this project unfolds, all eyes will be on the agency to see how it enhances the user experience for residents and visitors alike.
Stay tuned for more updates as the testing phase begins and the launch date approaches!
