UPDATE: Nelson County-based Devils Backbone Distilling Co. has just announced a striking new look for their popular ready-to-drink cocktail, Smash. The redesigned packaging will hit shelves this week, promising to catch the eye of consumers while the beloved taste remains unchanged.
The award-winning Smash cocktail, known for its refreshing flavor, will now feature a vibrant, “fresh squeezed” aesthetic that aims to enhance its appeal in the competitive beverage market. This update comes at a crucial time as the demand for innovative and visually appealing ready-to-drink options continues to surge.
Why does this matter? With the ready-to-drink cocktail segment rapidly growing, a fresh packaging design could significantly impact sales and brand recognition. Consumers are increasingly drawn to products that stand out on the shelf, and this redesign appears to be a strategic move by Devils Backbone to capitalize on that trend.
The new design is expected to resonate with both existing fans and new customers alike. As more consumers seek convenient yet high-quality beverage options, the redesign of Smash could be a game-changer for Devils Backbone’s market presence.
Look for the new Smash packaging at retailers starting this week. The company is optimistic that this vibrant redesign will not only attract attention but also reinforce the quality and taste that Smash has been celebrated for.
Stay tuned for updates as the release unfolds, and get ready to grab a can of Smash in its exciting new look!
