UPDATE: Asics has just announced a groundbreaking partnership with the University of Michigan, unveiling the launch of the Asics Institute of Sport Science America. This ambitious initiative, backed by a $25 million multi-year strategic research agreement, is set to transform sports science research in North America.
The collaboration, confirmed on October 27, 2023, will establish a dedicated sports lab on the university’s campus, focusing on cutting-edge research in biomechanics, exercise physiology, AI-driven design, and bioengineering. Asics aims to leverage the university’s renowned expertise and extensive running community to foster innovations that enhance athletic performance.
Asics’ president and chief operating officer, Tominaga, expressed pride in this new venture, stating it aligns with the company’s vision to build a global research network focused on athlete needs. “This initiative is aimed at making ‘what benefits athletes’ the standard for all decisions,” Tominaga noted.
The creation of this research hub is expected to deepen connections with contracted Asics athletes, facilitating greater data acquisition for a comprehensive understanding of athlete performance. This initiative underscores Asics’ commitment to advancing its “Global Integrated Enterprise” approach.
University of Michigan President Domenico Grasso expressed enthusiasm for the partnership, highlighting the strength of the university’s collaborative research culture. “Welcoming Asics’ inaugural U.S. research hub is a tremendous honor,” Grasso stated, emphasizing the mutual benefits of the collaboration.
This development comes at a time when Asics is experiencing growth in its North American market. In November, the company reported single-digit growth in the U.S. for Q3, while Canada and Mexico saw double-digit increases compared to the previous year. The wholesale channel remains the primary driver for Asics’ growth across various performance categories.
Asics’ new research facility will not only boost its scientific capabilities but also enhance product development, ensuring that innovations directly benefit athletes. Stakeholders and sports enthusiasts alike are keenly watching this partnership, which promises to reshape the landscape of sports science.
What’s next? Asics plans to roll out further details regarding the joint research program, which is expected to launch soon. Stay tuned for updates on how this collaboration will influence the future of athletic performance and sports technology.
