UPDATE: The highly anticipated 2025 SBS Gayo Daejeon, held on December 25, 2025, has recorded disappointing viewership ratings despite an impressive lineup of 36 performing teams. Stars like TVXQ’s Yunho, NCT’s Taeyong, and Stray Kids failed to captivate audiences, triggering widespread reactions across social media.
Nielsen Korea reports that the event garnered a mere 1.9% viewership rating, with the first part of the show sinking to an alarming 1.2%. This marks a significant drop compared to last year’s performance, where the third part reached a peak of 3.1%. Both the second and third parts of this year’s show concluded with the same disappointing rating of 1.9%.
The star-studded event featured not only well-known acts like ATEEZ, ITZY, and TXT, but also emerging groups such as LE SSERAFIM and ZEROBASEONE. However, the excitement surrounding these names failed to translate into viewer engagement, raising questions about audience preferences and expectations.
Fans had anticipated a spectacular showcase, especially after last year’s successful ratings, which have now set a challenging benchmark for future events. Event organizers are under pressure to re-evaluate their strategies, as viewer interest appears to be waning.
As the entertainment industry closely monitors these developments, many are left wondering what this means for the future of K-pop award shows. Will event planners take heed of this drop in ratings and adapt accordingly? Industry experts will be analyzing trends to decipher the underlying reasons for this decline.
With the 2025 SBS Gayo Daejeon failing to achieve its expected impact, fans are engaging in discussions online, sharing their thoughts and potential solutions for revitalizing interest in upcoming events. The spotlight is now on both the performers and the organizers to recover from this setback.
As we await further responses from officials and artists alike, the implications of these ratings will likely ripple throughout the industry. Stay tuned for more updates on this developing story.
