Indiana University’s football team is on the verge of a historic achievement as they prepare to face the Miami Hurricanes in the College Football Playoff (CFP) National Championship on January 8, 2026. With an undefeated season at stake, the excitement surrounding the Hoosiers has reached new heights, largely thanks to the efforts of their dedicated digital media team.
This dynamic crew is focused on creating engaging content to rally support from fans as the team aims for its first national title. Spearheading this initiative are key members including Andrew Brown, Assistant Athletic Director for Creative Video; Trevor Bowens, Assistant Director for Creative Video; Darrell Grant, Director of Football Creative Video; Rachel Gillam, Director of Social Media and Creative Strategy; and Dani Meersman, Director of Photography.
Building Hype Through Innovative Content
As the championship game approaches, the digital team has been busy crafting a variety of content aimed at energizing the fanbase. They focus on adapting their messaging to different platforms, ensuring that each piece resonates with its intended audience. For instance, their cinematic recaps of significant games, like the Big Ten Championship against Ohio State and the Chick-fil-A Peach Bowl versus Oregon, have captivated viewers on platforms such as Instagram and X.
The team’s strategy is not just about delivering highlights. They also aim to provide a comprehensive narrative of the season, showcasing behind-the-scenes moments that allow fans to connect with the players and coaching staff. Gaining the trust of Coach Curt Cignetti and his roster has been crucial in this endeavor, enabling the team to tell authentic stories that highlight the journey to the championship.
Visual Storytelling and Fan Engagement
Visual storytelling plays a pivotal role in their strategy. By establishing a creative direction for still photography, the team has been able to produce striking visuals that engage fans and amplify their messages. The use of iconic music, such as Frank Sinatra’s “My Way” and Ray Charles’ “Georgia on My Mind” in victory clips, further enhances the emotional connection fans feel towards the team.
With the championship game taking place at Hard Rock Stadium in Miami, the stakes are high. Indiana is not just competing for a title; they are redefining their identity as a football school, a significant shift from their historical prowess in men’s basketball.
As the Hoosiers aim for a perfect season, the digital crew’s innovative approach is instrumental in fostering a sense of community among fans. Their efforts have not only generated excitement but have also solidified a new era for Indiana football.
For ongoing updates and exclusive content, fans can follow Indiana Football on X, Instagram, and Facebook. The culmination of their hard work will be on full display as the team takes the field in Miami, with hopes of securing a national championship.
