Boston University (BU) has initiated a new campaign titled “You Are Why,” aimed at strengthening partnerships that enhance the impact of its research and educational efforts both locally and globally. This initiative highlights the crucial roles of science, the humanities, and teaching in fostering a more engaged and empathetic society. The campaign was announced by BU President Melissa Gilliam in a letter to the university community on September 26, 2023.
The “You Are Why” campaign focuses on addressing pressing societal challenges through innovative research and discovery. It aims to engage supporters of BU’s initiatives while collaborating more closely with elected officials and seeking new partnerships. This outreach is designed to align with research that tackles generational problems, ultimately benefiting communities in Boston, across the United States, and beyond.
In her letter, Gilliam emphasized that the campaign is rooted in the belief that the work conducted at BU is fundamentally about improving lives. The university is committed to adapting its strategies to meet the evolving needs of society, particularly in the face of challenges such as changing technology and diminishing research funding, which can weaken public trust in higher education.
Research and Community Impact
The campaign will showcase numerous examples of BU’s impactful scholarship, teaching, and service missions. Notable projects include advancements in treatments for Parkinson’s disease and the provision of tuition scholarships for exceptional students from Boston Public Schools. These initiatives underscore BU’s commitment to contributing positively to public health and education.
Gilliam highlighted the importance of partnerships with federal agencies, which remain essential for the university’s research endeavors. Collaborations with philanthropic organizations and the private sector will also be a focus of the campaign, as BU seeks to foster dynamic and innovative relationships that can further support its research and educational goals.
She stated, “We must also find new partners. ‘You Are Why’ calls on us to seek new ways of engaging in dynamic and innovative partnerships.” This approach is designed to create opportunities for students who are poised to become the next generation of leaders, scientists, artists, and citizens.
Collaboration for a Greater Good
BU aims to enhance its convergent research efforts, which are integral to creating new fields at the intersection of various disciplines. By crossing institutional boundaries and collaborating with industry, foundations, alumni, and nonprofits, BU intends to leverage collective resources for a greater impact.
The “You Are Why” initiative is more than just a campaign; it is a call to action grounded in service, collaboration, and a shared commitment to improving lives. Gilliam remarked on the necessity of collaboration among faculty, students, staff, alumni, donors, and government agencies, stating, “We must all be united in a shared commitment to improve lives.”
Through this initiative, Boston University seeks to reinforce its mission of service and accountability to the communities it serves, further enhancing its role as a leader in research and education. The university’s commitment to addressing real-world challenges through collaborative efforts stands as a testament to its vision for a more connected and compassionate society.
