In a vibrant juxtaposition to the ongoing Super Bowl festivities, a fashion show featuring designer Thom Browne captivated a stylish audience at San Francisco’s Legion of Honor on February 10, 2024. While the city buzzed with football-related events in nearby Santa Clara, the atmosphere at the museum resembled an elite gathering more akin to a prestigious prep school than a sports spectacle.
The event drew numerous renowned personalities, including outgoing GQ editor Will Welch, who recently announced his transition to a role with musician and fashion icon Pharrell Williams. As he navigated the lively crowd, Welch was often spotted searching for his nephew, who was attending his first fashion show. The presence of fashion influencers and athletes further enhanced the exclusivity of the evening, creating an ambiance reminiscent of a scene from a contemporary television drama.
As guests arrived, the grand location near the Pacific Ocean added to the evening’s allure. Attendees donned Browne’s signature styles, showcasing pleated skirts and tailored suits highlighted by distinct grosgrain stripes. The celebrity guest list also included Queen Latifah, a long-time Browne supporter, who engaged with fans while enjoying the atmosphere.
The evening’s chill did not deter the excitement, as guests mingled inside the museum’s Rodin installation before the runway show began. The dynamic energy shifted dramatically as the lights dimmed, signaling the start of the highly anticipated presentation. Teyana Taylor made a brief appearance, seated alongside her children and Queen Latifah, before the show commenced.
During the runway showcase, which featured a collaboration with sneaker brand Asics, attendees were treated to Browne’s innovative designs. The show concluded with the debut of the limited-edition Gel-Kayano 14 sneakers, set to release on March 2, 2026. Feedback from the audience was overwhelmingly positive, with Olympic gold medalist Sunisa Lee expressing her admiration for the collection, stating, “I loved it, I want it.”
Following the show, a lively afterparty unfolded, where Browne and his models celebrated alongside guests, including model and influencer Wisdom Kaye. The atmosphere remained electric as the DJ played hits, and attendees danced, creating an impromptu celebration within the museum’s walls.
The event underscored the intersection of fashion and celebrity culture in San Francisco, highlighting the city’s ability to host diverse gatherings that blend art, performance, and social commentary. Local resident Kim Dempster, wearing a cap with a political message, encapsulated the spirit of the evening by discussing the significance of expressing viewpoints through fashion.
As the night drew to a close, the blend of high fashion, celebrity interactions, and local culture left a lasting impression on all present. The success of the event demonstrated the city’s vibrancy and its capacity to host significant cultural moments, even amidst the Super Bowl’s overwhelming presence.
