Actress Demi Moore has officially joined Kérastase as its global brand ambassador, marking a significant partnership in the luxury hair care segment. Known for its premium hair products, Kérastase aims to enhance its brand visibility and appeal through this collaboration.
The announcement coincides with the launch of a new campaign featuring striking imagery captured by the renowned Dutch-American photographer duo, Inez van Lamsweerde and Vinoodh Matadin. The campaign promises to showcase the elegance and high standards of the Kérastase brand, aligning perfectly with Moore’s sophisticated image.
As part of her role, Moore will represent Kérastase in various marketing initiatives, including social media promotions and public appearances. Her extensive career in the entertainment industry, coupled with her passion for beauty and wellness, positions her as an ideal spokesperson for the brand. Moore expressed enthusiasm about the partnership, stating, “I have always believed in the power of great hair as a form of self-expression, and I’m excited to share my journey with Kérastase.”
Kérastase, a leader in the luxury hair care market, is eager to leverage Moore’s star power to reach a broader audience. The brand is known for its innovative products that cater to diverse hair types and needs, emphasizing professional hair care that can be easily integrated into everyday routines. The collaboration is expected to elevate Kérastase’s brand narrative and enhance its market presence in 2025.
This partnership comes at a time when luxury brands are increasingly seeking authentic connections with their consumers. By aligning itself with a figure like Demi Moore, Kérastase aims to reinforce its commitment to quality and sophistication in hair care. The campaign is set to launch later this year, with promotional materials expected to roll out across various media platforms.
Overall, the collaboration between Demi Moore and Kérastase stands to not only boost the brand’s visibility but also resonate with consumers who value high-quality hair care solutions. As the campaign unfolds, all eyes will be on how this partnership evolves and the impact it has on Kérastase’s standing in the luxury beauty market.
