Kylie Jenner has recently taken center stage with her latest photoshoot for the SKIMS brand, in a campaign that promises to capture attention. The beauty mogul showcased a variety of poses for the brand’s new line, highlighting the comfortable and stylish offerings of SKIMS.
The newly released photos are part of the “Everyday Cotton” collection, which features a range of bras and underwear designed with a focus on premium, breathable cotton. The brand announced the launch date of this collection as February 17, 2026, at 09:00 PT. A post on SKIMS’ official Instagram account captured the excitement, stating, “@KylieJenner in Everyday Cotton, a new collection of our best-selling bras and underwear reinvented in a premium, breathable cotton.”
Jenner, who is 28 years old, posed in a white bra and matching underwear, maintaining her signature style with minimal makeup that included mascara, pink blush, and a bold reddish lipstick. Her polished white manicure completed the look.
Social media users reacted enthusiastically to the campaign, with one commenter exclaiming, “The one and only – this Shoot,” while another simply stated, “Hottttttttt.” The vibrant feedback reflects the ongoing popularity of both Jenner and the SKIMS brand, which was founded by her sister, Kim Kardashian.
The collaboration between Kylie Jenner and SKIMS underscores the strong ties within the Kardashian-Jenner family, who have successfully ventured into various business endeavors. This photoshoot not only promotes the upcoming collection but also reinforces Jenner’s status as a leading figure in the fashion and beauty industry. With this launch, SKIMS continues to expand its reach and appeal, catering to consumers seeking comfort without sacrificing style.
The anticipation surrounding the “Everyday Cotton” line and Kylie Jenner’s involvement is a testament to the enduring influence of celebrity endorsements in the fashion world. As the February 17 launch date approaches, fans and fashion enthusiasts alike are eager to see how this collection will perform in a competitive market.
