Kendall Jenner was spotted dancing during her ex-boyfriend Bad Bunny’s performance at the Super Bowl halftime show on February 11, 2024. The model attended the event as the face of Fanatics Sportsbook’s Super Bowl advertisement, where she humorously referenced her past relationships with basketball players. Despite the playful nod to her history, Jenner shared a more supportive moment by enjoying Bad Bunny’s set, showcasing her ability to separate personal and professional spheres.
While Jenner did not post any social media tributes to Bad Bunny, who she dated from early 2023 until September 2024, she was filmed swaying to his music alongside her friend, Hailey Bieber. Jenner has consistently maintained a level of privacy regarding her relationships, choosing to keep her personal life out of the public eye. Her social media presence during the event focused primarily on her partnership with Fanatics Sportsbook, even sharing her bet on the New England Patriots, which ultimately did not pay off.
In an interview with WSJ. magazine during her relationship with Bad Bunny, Jenner articulated her desire to keep her love life private. She stated, “I try [to] find the balance of keeping things private and keeping things sacred, [and] also not letting the unfortunate frustration and stress of everyone trying to get in on it stop me from enjoying my side.” This commitment to privacy aligns with her recent comments about taking time for herself as she approaches her 30s.
Bad Bunny’s Performance and Relationship Status
Bad Bunny, the Puerto Rican rapper and singer, performed a selection of tracks from his album DeBÍ TiRAR MáS FOToS during the halftime show, captivating the audience with his energetic set. In a January 2025 interview with Time, he addressed speculation surrounding his music, stating, “I have written songs inspired by people that people don’t have a fucking clue who they are.” He emphasized that the meanings of his songs are often multifaceted and not solely focused on individual relationships.
The couple’s on-and-off relationship lasted over a year, beginning in early 2023. Reports from Us Weekly in September 2024 confirmed they had parted ways, although sources indicated they remained amicable. “They’re still friendly but have taken a step back and aren’t dating,” a source revealed. This amicable split followed a brief reconciliation earlier that summer, highlighting the complexities of their relationship.
Kendall’s Focus on Self-Discovery
Recently, Jenner has openly discussed her decision to focus on personal growth and self-discovery as she approaches a new decade. In a conversation with Owen Thiele on his podcast, In Your Dreams, she acknowledged her past involvement in multiple relationships throughout her 20s. “I was in a few long-term, consistent relationships, like kind of nearly—not right after the other, but like near each other,” she said.
At the age of 29, Jenner made a commitment to herself to embrace a year of self-exploration. “I really wanted to have a me year where I chose myself,” she explained. This decision reflects her desire to prioritize her own happiness and well-being, moving away from the pressures of external expectations and relationships.
As she navigates her personal and professional journey, Jenner continues to capture public interest, balancing her high-profile career with a commitment to maintaining her privacy. Her presence at the Super Bowl and support for Bad Bunny illustrate her ability to engage in the public sphere while remaining true to her values.
