Apple is set to enhance its streaming offerings with the launch of its partnership with Formula 1, beginning with the Australian Grand Prix on March 7, 2026. The event will be available to all subscribers in the United States through the Apple TV app. This collaboration promises to deliver a unique race-day experience, featuring up to 30 unique viewpoints and high-definition coverage.
Eddy Cue, Apple’s Senior Vice President of Services, expressed enthusiasm about the arrival of Formula 1 content on the platform. He described F1 as “unscripted drama at its best,” highlighting the unpredictable nature of the races. Cue noted that subscribers will enjoy full access to all race-related content, including pre-race activities, qualifying sessions, and post-race analysis. “This will be the highest quality; you’re going to be able to do things with multi-view that haven’t been done before,” Cue stated.
### Innovative Viewing Options
The new Apple TV interface will allow viewers to navigate easily to Formula 1 content. On race days, it will be prominently displayed for quick access. Users can select from a variety of camera angles, including fixed track cameras and driver perspectives. This flexibility ensures that fans can engage with the race from multiple angles, enhancing the viewing experience significantly.
In addition to the main race feed, the multi-view feature will enable viewers to customize their layouts. On devices compatible with Apple Vision Pro, users can adjust their screens to display multiple angles simultaneously. Although specifics about the availability of Apple Immersive Video for F1 races remain unclear, the technology already enhances experiences for other sports, indicating a potential for similar advancements in Formula 1 broadcasts.
### Collaboration with Netflix
In a noteworthy development, Apple also announced a collaboration with Netflix to stream the upcoming season of Drive to Survive. This partnership will make the entire eighth season available on both platforms when it premieres on February 27, 2026. Cue commented on the importance of this collaboration, stating, “Netflix has played a pivotal role in growing F1 since the launch of Drive to Survive.”
This partnership will not only allow Apple TV subscribers to access exclusive F1 content but will also widen the sport’s reach among new fans. The collaboration will extend to additional events, starting with the Canadian Grand Prix on May 22, 2026, which will also be available on both services.
### Comprehensive Access for Subscribers
An important aspect of the new offering is that it comes at no additional cost to existing Apple TV subscribers. Those who already enjoy series such as Shrinking and Severance will find themselves with access to all Formula 1 races and an extensive library of on-demand content. This bundling strategy may significantly enhance the viewership of Formula 1 in the United States.
As Apple continues to innovate in sports streaming, its history with other sports like Major League Soccer and Friday Night Baseball suggests a commitment to delivering quality experiences. With the integration of advanced camera systems and features, Apple is poised to redefine how fans engage with Formula 1 racing.
The Australian Grand Prix on March 7, 2026, marks the beginning of this exciting new chapter for Apple TV. Subscribers can look forward to an immersive and engaging way to experience Formula 1, further solidifying Apple’s position in the competitive realm of sports broadcasting.
