ABC will kick off the New Year with the live broadcast of the 137th Rose Parade presented by Honda from Pasadena, California, on January 1, 2026, at 11 a.m. ET. This event continues the network’s cherished tradition of showcasing one of the most iconic celebrations in the United States to audiences across the nation. The two-hour coverage will feature ESPN SportsCenter anchors Kevin Negandhi and Hannah Storm, both returning to host the parade, alongside veteran reporter John Naber.
The broadcast will originate from the renowned “TV Corner,” located at the intersection of South Orange Grove and Colorado Boulevards. Negandhi, Storm, and Naber will provide commentary as viewers experience the vibrant floral floats, energetic marching bands, and elegant equestrian units along the parade’s 5.5-mile route. This year, the parade will be produced by ESPN under the direction of lead producer Jack Graham, who has introduced various enhancements to the coverage in previous years, including a new graphics package developed in collaboration with EPIC Games.
Magic Johnson Takes Center Stage as Grand Marshal
Leading the parade this year will be Magic Johnson, the legendary Los Angeles Lakers player and Hall of Famer. His legacy of excellence, leadership, and community engagement will be highlighted throughout the broadcast by the Tournament of Roses organizers. ABC aims to integrate Johnson’s presence into the telecast, showcasing his role in welcoming the New Year for millions of viewers.
Following the parade, college football will take the spotlight with the 112th Rose Bowl Game presented by Prudential, set to air at 4 p.m. on ESPN. This much-anticipated matchup features the No. 1 ranked Indiana Hoosiers against the No. 9 ranked Alabama Crimson Tide, promising an exciting showdown for football fans.
The Tournament of Roses, which has been a staple of Pasadena’s New Year’s Day celebrations since 1890, draws millions of viewers globally. The event showcases the community spirit, pageantry, and festive atmosphere that define America’s New Year’s celebration.
As anticipation builds for both the parade and the Rose Bowl Game, ABC and ESPN are set to deliver a memorable experience for audiences at home, honoring a tradition that continues to resonate with people around the world.
