Union Square in San Francisco buzzed with activity on Black Friday, showcasing a blend of holiday spirit and evolving shopping habits. Shoppers flocked to the iconic plaza, drawn by the festive atmosphere, even as many opted for online purchases this year.
The holiday scene was vibrant, with visitors like local resident Jack Moss expressing his fondness for the area. “I love it. It’s a really cool place. I love hanging out here,” he stated, reflecting the holiday charm that still resonates with many.
Traditionally, Black Friday has been synonymous with intense in-person shopping, characterized by long lines and competitive shoppers. However, a noticeable shift has occurred as people increasingly turn to online shopping. To gauge the current appeal of Union Square, we spoke with shoppers about their experiences and preferences.
Among those enjoying the festive atmosphere were East Bay residents Cheryl Jones and Beverly Clayton. Jones acknowledged that she plans to complete most of her shopping online but believes visiting Union Square remains essential. “It’s the vibe that we wanted to experience. We’ve never been out here after Thanksgiving. We’re out here for people watching, eating,” she shared.
Clayton, on the other hand, expressed nostalgia for the traditional Black Friday shopping experience. “You got to push your way in. Back in the days of Blondie’s Pizza and stuff like that. I told her I’m reminiscing,” she recalled, highlighting the changes in shopping culture over the years.
Despite the trend towards online shopping, many visitors articulated a desire to soak in the unique ambiance of Union Square during the holiday season. Shoppers showcased their finds, such as Shannon Francisco, who excitedly displayed a Mario hat. “And then I got my dad kind of a matching one of mine, but kind of a Mario version,” she explained.
Following the challenges posed by the COVID-19 pandemic, concerns about safety in the area have been prevalent. However, shoppers like Berta Greenlee noted improvements in the overall environment. “I see great improvement. As we were walking up from BART, there are these Christmas ornaments, giant ornaments. Chance to take pictures. There was security everywhere,” she observed, reflecting a growing sense of safety for visitors.
As the holiday shopping season continues, Greenlee encouraged others to visit. “Come back to San Francisco. There is everything you want here,” she urged, capturing the renewed enthusiasm for the city’s festive offerings.
While online shopping remains a popular choice, Union Square’s enduring charm and vibrant atmosphere continue to draw visitors, demonstrating the plaza’s significance in the Bay Area’s holiday landscape.
