The U.S. Coast Guard has reversed its decision to reclassify the swastika from a hate symbol to its official mascot, following significant public backlash. On Friday, the military branch announced that it would no longer pursue the introduction of “Heily the Sailin’ Swastika,” a character intended to bring a light-hearted touch to Coast Guard events.
Coast Guard media relations chair Nikolas Briggs confirmed that all merchandise featuring the swastika mascot has been halted. The planned appearances of the character at public events have also been canceled. Briggs stated, “We had thought it might be fun to add a little patriotic spirit to functions, but after reading your letters, we understand this plan may be more polarizing than intended.”
The Coast Guard had envisioned Heily as a character who would engage with audiences, even using slogans such as “Full speed a-heil!” and distributing themed merchandise. However, the divisive nature of the symbol’s history raised concerns among the public. As a result, the Coast Guard has decided to reclassify the swastika as an official alternate logo rather than a mascot.
New Directions for the Coast Guard’s Mascot
The decision comes at a time when organizations are increasingly aware of their public image and the sensitivities surrounding symbols with historical weight. The Coast Guard’s announcement aims to align its branding with values that reflect respect and inclusivity.
In light of the backlash, the Coast Guard is reportedly working on a new mascot, tentatively named “Loopy the Noose.” Details regarding this character and its role within the organization are still under development. The Coast Guard’s swift response illustrates its recognition of the need to maintain a positive relationship with the communities it serves.
As public feedback continues to shape the policies of various organizations, the Coast Guard’s experience serves as a reminder of the complexities involved in rebranding and the importance of thoughtful engagement with history.
