BREAKING: In a stunning move, Dior has named Thai drama stars Lingling Kwong and Orm Kornnaphat as its latest brand ambassadors. This announcement comes as the duo, known as LingOrm, emerges as leading fashion influencers, surpassing even popular K-pop icons.
The pair, who gained fame through their hit series “The Secret of Us” and followed up with “Only You,” made their mark during Paris Fashion Week in March. Their influence skyrocketed, with a report by Karla Otto revealing that they achieved an impressive earned media value (EMV) of $23.5 million for the spring 2026 season. Lingling alone contributed an EMV of $21.5 million, showcasing their powerful social media presence.
The growing popularity of the girls’ love (GL) genre has propelled Lingling and Orm to international fame, capturing the attention of fashion enthusiasts worldwide. Their strategic social media engagement, with 50 posts about Dior, has driven exceptional interaction rates, marking a significant shift in the fashion landscape where Thai stars are now at the forefront.
Lingling, born in Hong Kong and fluent in multiple languages, expressed her excitement about joining Dior under the creative direction of Kim Jones, stating, “I truly believe in his genius and artistic vision.” Meanwhile, Orm, whose mother is veteran actress Koy Narumon Phongsuphap, also shared her gratitude for this prestigious partnership, highlighting her respect for Dior’s legacy.
As anticipation builds, Channel 3 has announced that Lingling and Orm will star in a new series adapted from the novel “Wad Fun Wan Wiwa” next year, further solidifying their status as rising stars in the entertainment industry.
This development is set to reshape the fashion influence landscape, making it essential for brands and fans alike to keep a close eye on Lingling and Orm as they continue to rise in prominence. Stay tuned for more updates on their journey with Dior and their upcoming projects.
