UPDATE: Italian jewelry brand Lil Milan has just announced a groundbreaking launch aimed at transforming smart rings into luxurious fashion statements. Founder Veronica Varetta has designed exquisite lab-grown diamond-encrusted covers specifically for the popular Oura Ring, set to debut on Wednesday at the brand’s flagship store in Milan.
This innovative jewelry piece is crafted to elevate the aesthetics of smart rings without compromising their health-monitoring capabilities. Varetta noted that after wearing a smart ring for the first time in June, she recognized a gap in the market for stylish, high-quality accessories that cater to health-conscious individuals. “I wanted to give them both,” she explained. The covers allow users to maintain their commitment to health while expressing their personal style.
Handmade in Milan, the covers are available in 18-karat gold and 925 sterling silver, adorned with lab-grown diamonds. Varetta offers three distinct styles: the Pavé version, featuring diamonds covering the entire silhouette; the Letter design, which allows customers to personalize their rings with an initial; and the Marquise alternative, showcasing a single marquise-cut diamond at the center. Prices range from 300 euros for the Letter style in silver to 1,900 euros for the luxurious Pavé version in gold.
This launch marks Lil Milan’s first foray into the intersection of technology and jewelry since its inception in 2014. Varetta’s mission has always been to modernize traditional goldsmith craftsmanship, making gold jewelry accessible and appealing to younger consumers. The brand has gained popularity for its minimalist designs and affordable pricing, attracting a diverse clientele seeking everyday elegance.
With a dedicated marketing campaign centered around the slogan “Smart never looked this precious,” Varetta aims to capture the attention of both fashion enthusiasts and health-conscious consumers worldwide. The covers will be available for purchase online, shipping globally, further expanding their reach and influence.
As the launch approaches, fashion and tech enthusiasts alike are eagerly awaiting this unique blend of style and wellness. Keep an eye on this development as Lil Milan sets a new trend in the world of wearable technology.
