The 2025 Victoria’s Secret Fashion Show showcased a bold reinvention of the brand, blending storytelling with star power in a vibrant display at Steiner Studios in New York City on October 25, 2025. This year’s event moved beyond traditional lingerie themes, introducing a diverse cast and a fresh narrative that challenged the brand’s historical image.
In a significant shift from previous years, the show emphasized inclusivity and authentic representation. Models such as athletes Angel Reese and Suni Lee took the runway, illustrating a new standard of beauty that celebrates both strength and femininity. Their performances blurred the lines between sports and fashion, challenging traditional notions of what it means to be an “angel” in the Victoria’s Secret brand.
Transforming Tradition
The 2025 show marked a departure from the familiar faces of the past, focusing instead on a new generation of talent. This year featured a notably diverse lineup, showcasing women of various sizes, backgrounds, and personalities. Each model represented a unique story, moving away from the singular fantasy that has long characterized Victoria’s Secret.
The visual aesthetics of the show further emphasized this reinvention. Gone were the slicked-back hairstyles that drew criticism in 2024. Instead, the show revived the iconic big, bouncy blowouts that fans celebrated on social media. This shift not only brought back a sense of nostalgia but also demonstrated that the brand is willing to listen to its audience.
Performance-wise, the show delivered a captivating blend of nostalgia and contemporary flair. Madison Beer opened the show with a sultry medley of her recent hits, followed by the K-pop sensation TWICE, who energized the crowd with their vibrant performances. Karol G added to the excitement with songs from her latest album, while Missy Elliott closed the night with a powerful display of energy and talent.
A New Era of Beauty
The garments presented during the show illustrated a masterclass in contrast and creativity. Each segment conveyed its own narrative, from metallic corsetry reminiscent of early 2000s fashion to flowing silks that embraced modern minimalism. Notably, Jasmine Tookes graced the runway while nine months pregnant, embodying the show’s new ethos: beauty as empowerment.
Another highlight was Candice Swanepoel, whose striking bronze ensemble, complete with gilded wings, shimmered under the stage lights. Her look was a harmonious blend of nostalgia and modernity, capturing the essence of the evening. Additionally, Emila Ratajkowski wowed attendees with an innovative design that resembled blooming petals, showcasing the artistry that defined this year’s collection.
The 2025 Victoria’s Secret Fashion Show successfully demonstrated that reinvention does not necessitate the abandonment of identity. While the brand has long been synonymous with fantasy, this year’s event grounded itself in themes of power, presence, and possibility. The show not only entertained but also opened doors for dialogue about beauty standards and inclusivity, marking a new chapter in Victoria’s Secret history.
