Kim Kardashian’s underwear brand, SKIMS, has introduced a new product that is generating significant attention: the Faux Hair Micro String Thong. This unique item, featuring faux hair designed to mimic pubic hair, has captivated consumers and sparked a lively discussion online. Kardashian expressed her surprise at the overwhelming reaction during a recent interview with E! News, describing the concept as “just a fun, silly idea.”
The Faux Hair Micro String Thong is available in twelve shades, combining both curly and straight faux hair. Upon its launch, the product quickly sold out, leaving many eager customers waiting for a restock. Kardashian admitted that she was taken aback by the excitement surrounding the item, stating, “I’m shocked it got so much attention. We’ve been laughing and talking about it all day long.”
Details of the Launch
SKIMS announced the launch on Instagram on October 14, 2023, with the caption, “Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.” The playful marketing approach resonated with many, leading to a viral moment across social media platforms.
Kardashian noted that the idea for the product was not entirely new, referencing renowned fashion designer John Galliano, who famously used artificial pubic hairpieces, known as merkins, during a haute couture runway show in 2024. Kardashian found it amusing that her brand’s take on the concept has struck a chord with the public.
As the buzz continues, SKIMS is poised to tap into a growing market of novelty and expressive undergarments. The success of the Faux Hair Micro String Thong illustrates Kardashian’s keen understanding of fashion trends and consumer desires. Her ability to blend humor with innovative design has positioned SKIMS as a brand that not only meets market demands but also engages in playful dialogue with its audience.
With the initial launch selling out swiftly, fans of the brand are eagerly anticipating the next batch of these unconventional thongs. Kardashian’s venture into this territory highlights the evolving landscape of fashion, where bold ideas can lead to unexpected successes. The reaction to the Faux Hair Micro String Thong underscores her influence in the industry and her continuous ability to generate conversation around her brand.
