Kim Kardashian’s clothing brand, SKIMS, has recently introduced a unique underwear product called the Faux Hair Micro String Thong. This new addition, which features faux hair designed to resemble pubic hair, has generated significant attention and excitement in the fashion community.
During an interview with E! News, Kardashian described the concept behind the product as “just a fun, silly idea.” She expressed her surprise at the overwhelming response from consumers, noting, “I’m shocked it got so much attention. We’ve been laughing and talking about it all day long.” The unexpected popularity of the Faux Hair Panties has led to a quick sell-out, with many eager customers now waiting for a restock.
Unique Design and Market Reaction
The Faux Hair Micro String Thong is available in twelve different shades, catering to a variety of preferences. Kardashian highlighted that the idea was inspired by previous fashion trends, referencing renowned designer John Galliano, who used similar faux hairpieces, known as merkins, in a haute couture runway show in 2024. She commented, “But you know a lot of other people have done it, like [John] Galliano,” indicating that the concept has roots in higher fashion.
The launch announcement was made on Instagram on October 14, 2023, with the caption, “Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.” This playful messaging resonated with audiences, contributing to the product’s viral status online.
Kardashian’s ability to blend humor with innovative fashion has proven effective in capturing consumer interest. The buzz surrounding the Faux Hair Panties reflects SKIMS’ ongoing strategy to push boundaries in the lingerie market. As a businesswoman, Kardashian skillfully navigates trends and consumer demands, ensuring her brand remains relevant and engaging.
The success of this launch may pave the way for more unconventional products in the SKIMS lineup, as the brand continues to explore the intersection of fashion and playful self-expression.
