Reserve Care, previously known as the Hospice of the Western Reserve, has announced a significant rebranding initiative aimed at better reflecting its expanded mission and services. This change comes as the organization celebrates nearly 50 years of providing compassionate care, having established a strong reputation across Northern Ohio.
Bill Finn, the president and CEO of Reserve Care, emphasized that the name change is not merely cosmetic but a response to the evolving needs of the community. “Our mission has not changed,” he stated, “but how people experience us has.” As the organization has broadened its support to include individuals managing serious illnesses, families coping with grief, and children with complex medical needs, the term “hospice” no longer encapsulated the full range of services offered.
Clarifying Services for Better Connection
The term “hospice” can evoke feelings of fear or uncertainty, potentially discouraging people from seeking timely assistance. The rebranding to Reserve Care aims to eliminate these barriers and clarify the organization’s purpose as a comprehensive healthcare partner. “Reserve Care is a unified identity that brings our full continuum of services together under one clear and trusted name,” Finn explained.
As the organization expands its reach across an 18-county region, the new name is designed to reflect its commitment to not only end-of-life care but also support throughout various health challenges. Finn noted that the change is deeply respectful of the organization’s history while positioning it for future growth.
Importantly, the core values and the community-based, nonprofit structure remain unchanged. Patients and families can expect to receive care from the same dedicated teams they have come to trust. Finn assured stakeholders that the organization’s commitment to personalized and compassionate care continues to guide its operations.
Building for the Future
In conjunction with the name change, construction is underway on a new Hospice Care Center along the shores of Lake Erie, set to enhance services for the East Side of Cleveland. This center symbolizes the essence of Reserve Care as a place of comfort and connection, designed to serve both patients and the broader community.
With healthcare needs evolving, Reserve Care recognizes its responsibility to adapt thoughtfully and transparently. The organization aims to meet the changing landscape of community health needs while remaining rooted in compassion and support.
Looking ahead, Finn expressed confidence in the organization’s path. “Reserve Care reflects what we have become and what we aspire to be: a trusted partner for individuals and families, wherever they are on their healthcare journey,” he remarked.
The rebranding marks a pivotal moment for Reserve Care, allowing it to strengthen its connection with the community while continuing to honor its longstanding legacy. As the organization embarks on this new chapter, it invites the community to join in this journey, reinforcing its commitment to providing comprehensive care for years to come.
Readers interested in sharing their thoughts on community issues are encouraged to submit essays for consideration to Ann Norman at [email protected]. Each submission should be approximately 500 words and include a brief bio and headshot of the writer.
