Seiko Launches New Astron and Presage Watches for 145th Anniversary

Japanese watchmaker Seiko has unveiled a new collection of luxury timepieces to commemorate its 145th anniversary. The collection features the much-anticipated Astron and Presage models, now available for purchase at select retailers, including Seiko Singapore.

The launch celebrates over a century of innovation and craftsmanship in watchmaking, with these new models reflecting Seiko’s rich heritage and commitment to excellence. The Astron series is renowned for its cutting-edge GPS Solar technology, enabling precise timekeeping anywhere in the world. Meanwhile, the Presage collection showcases the brand’s dedication to traditional Japanese artistry, emphasizing intricate designs and mechanical precision.

Details of the New Releases

The latest Astron model features a sleek design and advanced functionality, catering to both casual wearers and serious collectors. Priced at approximately USD 2,500, it combines style with practicality, making it a desirable addition to any watch enthusiast’s collection. This model is equipped with a dual-time feature, allowing users to easily switch between time zones, a perfect tool for travelers.

In contrast, the Presage series offers a more classic aesthetic, with stunning dials and elegant finishes. These models, starting at around USD 1,200, highlight Seiko’s craftsmanship, utilizing high-quality materials sourced from Japan. The intricate designs are inspired by traditional Japanese culture, providing a unique essence to each piece.

Global Availability and Consumer Response

The new watches are rolling out to markets worldwide, with the official launch taking place in various locations, including major cities in the United States, Europe, and Asia. Consumers have already begun to express enthusiasm for the collection, especially among avid collectors and fans of Japanese craftsmanship.

According to Seiko Singapore, the company anticipates strong sales as both the Astron and Presage models resonate with customers seeking quality and style. The brand’s commitment to sustainability is also a significant selling point, as the GPS Solar technology in the Astron series reduces environmental impact by eliminating the need for battery replacements.

As Seiko celebrates its 145th anniversary, the launch of these new models not only marks a significant milestone but also reinforces the company’s position as a leader in the luxury watch market. With a combination of innovative technology and timeless design, the Astron and Presage collections are set to capture the attention of watch enthusiasts around the globe.