UPDATE: Streaming giant Deezer has just confirmed that rising sensation Sienna Rose, who has amassed over 3.6 million monthly Spotify listeners and three tracks in Spotify’s Viral 50, is actually an AI-generated creation. This shocking revelation has sent ripples through the music industry, raising urgent questions about transparency and authenticity in streaming.
Despite her impressive streaming numbers, Sienna Rose’s music is flagged as entirely AI-generated, according to Deezer’s recent statement. “As AI music becomes more widespread, we think it’s vitally important to be transparent with listeners and fair to artists,” Deezer officials stated. The company emphasized their commitment to removing all fully AI-generated tracks from algorithmic recommendations and editorial playlists.
This news comes at a time when AI-generated music is rapidly gaining traction, with over 30% of all new music on Deezer being created by artificial intelligence. Music fans have been vocal in demanding that streaming platforms clearly label AI-generated content, a call that Deezer is now addressing.
Sienna Rose’s music initially captivated audiences with its neo-soul vibe, convincing even high-profile celebrities like Selena Gomez, who unwittingly featured one of her songs in a social media post. However, as listeners began to delve deeper, inconsistencies surfaced. Critics pointed to the generic sound of her tracks, bland lyrics, and a peculiar audio quality often associated with AI music production.
From September 28 to December 5, 2023, Rose reportedly released over 45 songs, raising eyebrows about the pace of her output. Fans have noted a disconcerting ‘telltale hiss’ in numerous tracks, a common hallmark of AI-generated music. Her lack of a substantial social media presence has also fueled suspicions, with her TikTok following remaining surprisingly low given her popularity on streaming platforms.
Recent videos claiming to be from Sienna Rose have surfaced, yet they lack crucial details such as identifiable hosts or social media tags, further casting doubt on her authenticity. Many are now questioning: is Sienna Rose a genuine artist utilizing AI, or is she simply an elaborate digital construct?
Deezer’s announcement raises pressing concerns about the future of music and how artists are perceived in an age of digital innovation. As the debate over AI music continues to intensify, listeners are urged to be discerning about what they consume.
What happens next? Music lovers and industry insiders alike will be watching closely as more details emerge about AI-generated artists and the implications for real musicians. The conversation around transparency and ethics in music streaming is just beginning, and it could change the landscape forever.
Stay tuned for more updates on this developing story, and share your thoughts on social media as we navigate this new era of music together.
