Kroger (NYSE: KR) has recently experienced a flurry of activity concerning its stock ratings from several financial analysts. In the past month, multiple brokerage firms have updated their outlooks and price targets for the supermarket giant, reflecting a mix of opinions on its future performance.
Analysts at Morgan Stanley set a new price target of $67.00 on January 15, 2026, assigning an “equal weight” rating to the stock. Similarly, Barclays PLC also established a price target of $68.00 on January 8, 2026, maintaining an “equal weight” rating. Notably, on the same day, Deutsche Bank Aktiengesellschaft upgraded Kroger’s status from “hold” to “buy,” giving it a price target of $75.00.
Earlier ratings adjustments included a reaffirmation of the “hold (c)” rating by Weiss Ratings on December 29, 2025. On December 27, Kroger was downgraded by Wall Street Zen from “buy” to “hold.” Such fluctuations illustrate the varied perceptions of Kroger’s stock among financial experts, particularly in light of changing market conditions.
In a series of updates throughout December 2025, several firms further adjusted their ratings. For instance, Citigroup Inc. reaffirmed a “neutral” rating on December 10, lowering its price target from $74.00 to $68.00. On December 5, both JPMorgan Chase & Co. and UBS Group AG modified their evaluations, with JPMorgan decreasing its target from $73.00 to $71.00, while UBS adjusted its target from $74.00 to $70.00.
Meanwhile, Wells Fargo & Company reaffirmed its “overweight” rating on December 4, despite lowering its price target from $78.00 to $70.00. On December 1, Weiss Ratings reaffirmed a “buy (b-)” rating, while Telsey Advisory Group maintained an “outperform” rating but reduced its target from $82.00 to $80.00.
Kroger, founded in 1883 in Cincinnati, is among the largest supermarket operators in the United States. The company offers an extensive range of grocery items, including fresh produce, deli and bakery products, and pharmacy services, making it a vital resource for consumers. Kroger’s ability to adapt in a competitive landscape is evident as it also manufactures and distributes private-label brands alongside operating its own food production and supply-chain facilities.
As Kroger’s stock continues to attract attention, investors will be keenly observing how these ratings may influence market performance in the coming months.
