UPDATE: Dior has just launched a groundbreaking coed campaign for Jonathan Anderson‘s debut collection, featuring renowned faces like Greta Lee and Sunday Rose, daughter of actress Nicole Kidman. Shot by acclaimed photographer David Sims, the campaign showcases a unique blend of fashion icons, including football star Kylian Mbappé and actor Louis Garrel, creating an immediate buzz in the fashion world.
This campaign marks a significant shift in Dior’s visual identity, reflecting a more liberated and experimental approach to style. As the first major release since Anderson was appointed as the brand’s eighth couturier last June, it promises to influence store displays and merchandising worldwide. Dior stated, “The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories.”
The images, a mix of color and black-and-white, serve as a visual narrative of Anderson’s innovative designs, from fresh takes on wardrobe staples like denim to elegant evening gowns. Anderson emphasized the idea of fluidity between men’s and women’s fashion, stating, “I want people to be transversal within the store. It’s about playing with clothing.”
Among the campaign’s highlights, Sunday Rose makes her mark after debuting at Miu Miu in October 2024, showcasing her versatility alongside other models. The cast is seen in various settings, including lounging on an ornate Louis XVI-style settee while wearing sheer gowns and eye-catching accessories adorned with bows—a signature of Anderson’s vision.
In another striking scene, Greta Lee is featured trying on a pair of chic black slingbacks next to a collection of feminine footwear designed by Nina Christen, reflecting vintage inspirations. Anderson expressed his excitement about Paul Kircher, a rising star, stating, “I love these images of Paul—they perfectly capture the Dior I’ve been dreaming toward: elegant yet youthful.”
The campaign also reveals key accessories set to hit stores, including reimagined versions of the iconic Lady Dior and Book Tote, now embellished with literary references. With a fresh array of shoes and ready-to-wear items launching this Friday, fashion enthusiasts are urged to act quickly.
Notably, the campaign features Kylian Mbappé, whose portrayal exudes a blend of strength and gentleness, affirming Anderson’s vision of contemporary masculinity. Garrel, with his effortless charm, adds a timeless element to the collection, representing the modern Dior man.
As Anderson’s creative direction continues to unfold, the fashion community is keenly watching how these developments will redefine brand identity. The campaign is set to challenge traditional boundaries, inviting consumers to engage with fashion in a more personal and playful manner.
Stay tuned for further updates as Dior continues to expand its artistic horizons under Jonathan Anderson’s leadership. This campaign is not just a launch; it’s a bold statement in the evolving landscape of modern fashion.
