URGENT UPDATE: Sprinkles Cupcakes has unexpectedly closed all its locations, including the popular bakery in La Jolla, effective immediately as of Wednesday, October 25, 2023. The sudden closure was revealed by the chain’s original founder, Candace Nelson, in a heartfelt social media video where she expressed her disbelief and sadness over the news.
In her emotional statement, Nelson shared that she learned “a few days ago” about the decision to halt operations. “Just to say that out loud is completely surreal,” she said. “Even though I sold the company over a decade ago, I still have such a personal connection to it.” Nelson founded Sprinkles in 2005 with a single store in Beverly Hills, aiming to revolutionize the cupcake experience.
The beloved brand quickly expanded, opening locations across Southern California and even reaching states like Florida, Nevada, Texas, and Washington D.C. Sprinkles became renowned not just for its gourmet cupcakes sold in storefronts, but also through its innovative ATM-like cupcake vending machines, which were present in several locations throughout San Diego County, including Westfield UTC and Little Italy.
Nelson sold Sprinkles to private equity firm KarpReilly LLC in 2012, but her deep emotional ties to the brand remained evident as she reflected on its legacy. “I thought Sprinkles would keep growing and be around forever,” she lamented. “It’s hard to describe how I’m feeling right now.”
This abrupt closure marks a significant development for fans and customers who have cherished the brand for nearly two decades. The closure not only affects the numerous employees at Sprinkles locations but also the loyal clientele who have celebrated milestones and everyday moments with their signature cupcakes.
As the news spreads, many are left wondering what led to this swift decision and what the future holds for the iconic brand. With no immediate details from current ownership, the community is urged to share their memories and support through social media channels.
Watch for updates as this story develops and insights emerge regarding the reasons behind Sprinkles’ sudden exit from the market. The emotional impact of this closure resonates with countless cupcake lovers who have made Sprinkles a part of their celebrations.
Stay tuned for more information as we continue to follow this breaking story.
