BREAKING: The 15th annual New Year’s Eve Boot Drop in Prescott, Arizona, just concluded with thousands in attendance for this unique celebration. As the clock struck midnight, the crowd erupted in cheers as a stunning 6-foot-tall illuminated cowboy boot descended from the historic Palace Restaurant, marking the arrival of 2026.
The event, which took place on Wednesday night, has rapidly grown from a modest gathering of about 2,000 attendees during its inaugural year to an impressive turnout exceeding 20,000 in recent years. This surge reflects its status as a beloved western-themed tradition, touted by organizers as the only boot drop of its kind in the world.
The Boot Drop featured two separate descents—one at 10 p.m. and another at midnight—allowing families and revelers of all ages to participate in the festivities. “This is the only boot drop worldwide, as far as we know,” stated Matt Brassard of M&M Entertainment & Productions. The event also included fireworks, live music, and rides, transforming Prescott into a vibrant hub for the New Year’s celebrations.
The tradition pays homage to Prescott’s rich heritage, famously known as the home of the world’s oldest rodeo. As the crowd watched the sparkling boot descend, many felt a sense of community and excitement that has become synonymous with this annual event. “Now it’s hard to even find a room if you don’t look in advance,” Brassard added, underscoring the significant economic boost the celebration brings to the city.
As Prescott continues to embrace this unique celebration, the Boot Drop not only marks the start of a new year but also cements its place as a signature Arizona destination for holiday festivities. With its growing popularity, officials are already anticipating next year’s event, promising even more surprises and a larger turnout.
Stay tuned for more updates on this remarkable celebration and what it means for Prescott as it continues to grow and thrive.
