UPDATE: The Tournament of Roses has just announced that the highly anticipated 2026 Rose Parade will be livestreamed across eight platforms, marking a significant move to engage a broader audience. This initiative aims to reach millions globally on January 1, 2026, starting at 8 a.m. PST.
Officials confirm that this will be the third consecutive year the Rose Parade will have an official livestream, allowing viewers from around the world to partake in this beloved New Year’s Day tradition. The parade will be accessible via platforms including Christmas Plus, Dooya, FanDuel Sports Network, Fubo, GFam+, Great American Pure Flix, Pluto TV, and Samsung TV Plus. Additionally, fans can watch it on the Tournament of Roses’ official YouTube channel.
David Eads, CEO of the Tournament of Roses, emphasized the importance of this livestream, stating, “The Rose Parade has always been about welcoming the world to Pasadena, and our livestream really allows us to expand that tradition.” This year, they expect in-person attendance to range from 850,000 to 1 million along Colorado Boulevard, while viewership through traditional television is projected to exceed 30 million.
The 137th Rose Parade promises a comprehensive view of all 86 units as they parade along the iconic 5.5-mile route. Eads noted that as viewing habits evolve, particularly among younger audiences who prefer mobile formats, the livestream option is crucial for accessibility and flexibility.
Last year, the livestream attracted over 1.15 million viewers, a significant increase from approximately 25,000 viewers in its inaugural year. This trend indicates a growing interest in streaming formats, with the Tournament of Roses aiming to enhance its reach further by partnering with major streaming services like Apple TV and Amazon Prime in the future.
The official livestream will feature a dynamic hosting lineup, including the return of sports anchor Darren Haynes and TikTok star Pressley Hosbach, along with comedian and author Loni Love, who adds her unique charm to the broadcast.
“Our goal is to ensure that the parade is available in the form and fashion that people want to watch,” Eads stated. “At the end of the day, it’s about connecting to viewers where they are.”
As excitement builds for the 2026 Rose Parade, audiences are encouraged to tune in through their preferred platforms, whether in person or via livestream. This year’s event promises to be a groundbreaking celebration of America’s New Year’s Day, reaching fans worldwide like never before.
For full details on how to watch, visit the Tournament of Roses website or check your preferred streaming service. Don’t miss out on this iconic celebration that unites millions in joy and festivity!
