Qlik has once again received the Customers’ Choice designation in the 2025 Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms. This marks the second consecutive year the company has earned this recognition, which is based solely on verified user reviews.
The Customers’ Choice label is awarded to vendors that achieve above-average scores for both overall experience and user interest, as evaluated over an eighteen-month period. Only a select number of analytics and business intelligence providers qualified for inclusion in this year’s report, with even fewer meeting the stringent thresholds necessary for this distinction.
Recognition Validates Qlik’s Analytics Strategy
Qlik executives consider this recognition a testament to the company’s commitment to delivering trusted, governed analytics and practical artificial intelligence. Brendan Grady, executive vice president and general manager of Qlik’s analytics business unit, emphasized that customers depend on the platform to convert complex data into actionable insights, enabling informed decision-making rather than abstract interpretations that may hinder progress.
Feedback compiled in the Gartner Peer Insights report highlights Qlik’s effectiveness in integrating data from various sources while ensuring governance and usability. Reviews noted by Qlik underscore users’ confidence in data quality, a holistic view across systems, and the ability to adapt swiftly as business conditions evolve. This approach aligns with Qlik’s strategy of providing context-aware analytics that seamlessly integrate into existing data environments, avoiding the pitfalls of imposing a closed technology stack on organizations.
Complementing Leadership Status in the Industry
The Customers’ Choice distinction follows Qlik’s recognition as a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This influential report evaluates vendors based on their execution capabilities and long-term vision. Together, the Magic Quadrant and the Peer Insights Voice of the Customer reports serve as vital resources for buyers, allowing them to compare analyst evaluations with direct user experiences when assessing analytics platforms.
The 2025 Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms report was published on March 15, 2024. Individual peer reviews are accessible through Gartner Peer Insights, providing prospective buyers with detailed insights into how organizations rate vendors across functionality, support, and overall experience.
As Qlik continues to solidify its position in the analytics market, the company remains focused on enhancing its offerings, ensuring that customers can make data-driven decisions that drive success in their respective industries.
